London-based Daisy is Head of Social at SheerLuxe and LuxeGen, often featuring across both channels where she shares her unique sense of style and big-sister advice. Drawing inspiration from the Scandi aesthetic, Daisy has adopted a minimalist yet timeless style, incorporating 'borrowed from the boys' elements like oversized blazers, gold jewellery and cool trainers.

Alongside her role at SheerLuxe, Daisy is the founder of Shuffle Club, a thriving South West London run club built on movement, community and connection. What started as a local running club has grown into a sought after platform that brings together fitness, fashion and lifestyle through curated runs and brand partnerships. Through Shuffle Club, Daisy has collaborated with brands like Nike, ASOS, Tangle Teezer and La Roche-Posay, creating authentic experiences that connect brands with an engaged, health conscious community.